I Am Empower

Kevin Brainard and Cybele Grandjean known for their redesigns of Condé Nast Traveler, Martha Stewart Living, and Condé Nast’s Brides, have launch a redesigned Consumer Reports–and their new partnership Area of Practice, along with Robert Spica.

Area of Practice developed the strategy and redesign for the new Consumer Reports in close collaboration with VP and general manager Brent Diamond, director of growth initiatives Steve Cooper, editor in chief Ellen Kampinsky, and creative director Tim LaPalme.

Founded in 1936 as Consumers Union, Consumer Reports is an independent, nonprofit magazine that serves over 4.5M readers monthly, through unbiased product testing and ratings, research, journalism, public education, and advocacy.

Area of Practice developed the strategy and redesign for the new Consumer Reports in close collaboration with VP and general manager Brent Diamond, director of growth initiatives Steve Cooper, editor in chief Ellen Kampinsky, and creative director Tim LaPalme.

Founded in 1936 as Consumers Union, Consumer Reports is an independent, nonprofit magazine that serves over 4.5M readers monthly, through unbiased product testing and ratings, research, journalism, public education, and advocacy.

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