Running into OOOG Brand Founder and Creator, Street Lotto was no mistake. His fashion stance,
humble spirit, and business sense are just small portions of why Empower, Inc wanted to highlight his empowering fashion brand.
With over 10 years of hard work and commitment, Street Lotto has branded himself as a supreme brand in the fashion and music industry.
His faith has stabilized him, propelling his efforts above levels that has taken many more than a decade to reach. Born in Cincinnati and now residing in Atlanta, Lotto sought opportunity to better himself and focus on a career. In 2014, in support of one of his many projects, Street Lotto launched the OOOG Brand, originally a line of custom-made t-shirts and hoodies which has become one of the fastest growing brands in lifestyle fashion, in 2014.
In traditional street talk, a “Triple OG” is someone who is recognized as having acquired wisdom through his or her struggles, but for Street Lotto, the name has come to represent something bigger. “I looked at how perfectly the three O’s are intertwined and realized that those could easily represent the Holy Trinity: the Father, the Son and the Holy Spirit. And the G, of course, is God. We tailor each item we create to each customer as a reminder that God has an individual plan for us all. OOOG is a reminder of the Omnipotent Opportunities Of God.”
His marketing efforts have only been through social media and word of mouth. However, it seems that consumers just organically gravitate to the OOOG Brand, a brand that represents something much higher than a dream of becoming better. It’s not just fashionable pieces but the spirit of the brand that empowers consumers to proudly rock OOOG gear.
On March 29th, OOOG recently revealed their Spring 2017 line at a private event hosted by Lifetime’s Bring It host, Jay Fever. After introducing athleisure apparel and luxury accessories in 2016, the brand unveiled an entirely new direction to special guests, media, and select customers. Their new direction includes re-branding with an all-new logo patch of flags representing multiple countries around the world to symbolize the brand’s commitment to unity. The Atlanta-based company also revealed a new “Cut & Sew” line, complete with dresses, jackets, and jogging suits. “The new look is sleek and enables the brand to move into a new market and focus on our niche, which is athleisure and attainable luxury,” said OOOG Brand CEO and co-founder Keith M. Smith.
The star studded event included special guests:
- Lauren Quatavia, actress – The Walking Dead
- Stephen Green, actor – Shots Fired
- Mike Merrill, actor – Last Squad Standing, The Quad
- Kevin Savage, actor – The Quad
- Dennis “LA” White, actor – Notorious
- Bonecrusher, rapper
- Positive K, rapper
- DJ Hurricane, recording artist – The Beastie Boys
For More of the OOOG Brand www.ooogbrand.com Social Media: @ooogbrand