U by Kotex Partners with Jessamyn Stanley to Launch New Product

Posted on May 24, 2017, 3:30 pm
JESSAMYN STANLEY is an internationally recognized yoga teacher and award-winning Instagram star (@mynameisjessamyn). She has been profiled and/or featured in a wide range of media outlets, including Good Morning America, New York, Glamour, Shape, People, and the Huffington Post, among others. When she’s not on the road teaching, she lives in Durham, North Carolina.
Jessamyn uses high energy vinyasa flow as a way to move past mental and emotional barriers. Her classes provide a body positive approach to yoga which celebrates students’ bodies and encourages them to ask “How do I feel?” rather than “How do I look?” when practicing yoga.

Jessamyn studied with Kimberley Puryear of Asheville Yoga Center’s 230-hour Teacher Training Program and her eponymous yoga lifestyle blog and Instagram attract thousands of followers daily, offering tips and advice for other yoga practitioners while documenting her home yoga practice. Jessamyn contributes to Mind Body Green, Wanderlust, & Elephant Journal. She’s been featured and profiled by a variety of International and National media outlets including Good Morning America, The Daily Mail, New York Magazine, The Sunday Times, New York Times’ Women In The World, & People, among others.

Recently, in new research from U by Kotex®, three in five women surveyed stated it is more difficult to exercise during their period and the majority reported opting for less challenging workouts.

U by Kotex® is hoping to rid barriers with the launch of its latest innovation – U by Kotex® FITNESS. To meet the needs of people experiencing a period, the brand is introducing three new product offerings, including:

Leading the conversation about working out on your period is yoga teacher and body positivity advocate Jessamyn Stanley. The intent of U by Kotex FITNESS is to open an honest dialogue about working out on your period, which is why the brand partnered with Jessamyn, who has accumulated an Instagram audience of 283K+ followers because of her ability to approach honest and authentic conversations.

“We have to get rid of that stigma of not being able to talk about totally normal parts of our bodies,” explained Stanley “I talk to my students about having your period and practicing yoga quite frequently. There is strength in these things we’ve been taught to be embarrassed about.”

“U by Kotex is proud to be working with Jessamyn Stanley to help women feel confident and comfortable in their bodies,” said Kade Applegate, Brand Manager U by Kotex at Kimberly-Clark. “She represents women beyond the traditional notions of fitness into a holistic view of health and wellness. Her straightforward attitude, killer moves and admirable confidence is the embodiment of the spokesperson we want to represent U by Kotex FITNESS.”

This launch is intended to expand on the brand’s commitment to creating real change and making things better when it comes to periods, period experiences and the feminine care category.

U by Kotex FITNESS products, designed to empower active people experiencing a period to never let anything stand in the way of their progress, will be available nationwide starting May 1. Visit UbyKotex.com for a free sample of new U by Kotex Fitness pads, tampons and liners and join the conversation online using #FindYourFITNESS.